๐Ÿ“Š Subscription Analytics Dashboard

Membership Churn Revenue Calculator

Project monthly recurring revenue, churn, retention and member growth โ€” with a live retention curve, churn gauge, MRR visualization and month-by-month table.

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Your membership inputs

Results update automatically as you type.

End members

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Cumulative revenue

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Retention rate

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Monthly average

Revenue lost to churn

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Cumulative gross

Retention curve

% retained

Members retained month over month

Churn gauge

Monthly %
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Lower is better โ€” aim under 5%

MRR visualization

Gross $

Monthly recurring revenue over time

Member flow

Members
Starting members โ€”
Churned โ€”
New members โ€”
Ending members โ€”
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Monthly projection

Month-by-month breakdown

Month Starting Churned New Ending Gross rev Net rev Cumulative

Quick Answer

Membership churn revenue measures how much recurring revenue you lose as members cancel. Each month, churned members reduce your base, which reduces next month's revenue โ€” and the loss compounds.

With 1,000 members at $29/month and 5% monthly churn, you start at $29,000 MRR but lose 50 members (โ‰ˆ$1,450) in month one alone. Add 80 new members and you still end month one with 1,030 members and $29,870 MRR.

Core formulas

Churn rate = churned รท starting members

Retention rate = 100% โˆ’ churn rate

Gross MRR = ending members ร— price

Net MRR = gross MRR ร— (1 โˆ’ fee%)

What is membership churn?

Churn is the rate at which members leave your membership. It's usually expressed monthly:

Churn rate = Churned members รท Starting members

Retention rate is the flip side โ€” the share who stay:

Retention = 100% โˆ’ Churn rate

MRR (Monthly Recurring Revenue) is the predictable revenue from active members:

MRR = Active members ร— Price

Why churn compounds over time

Churn doesn't just remove one month of revenue โ€” it removes every future month that member would have paid. This is why even a small monthly churn rate can dramatically reduce cumulative revenue.

Consider 5% monthly churn: after 12 months, only about 54% of your original members remain (0.95ยนยฒ โ‰ˆ 0.54). After 24 months, just 29% remain.

That's the compounding effect: the members you lose in month one never contribute in months two through twelve.

Month Members left (no new) % retained
01,000100%
385785.7%
673573.5%
1254054.0%
2429229.2%

Worked example

Let's walk through a 3-month projection with these inputs:

Starting members

1,000

Monthly price

$29

Churn rate

5%

New members/month

80

Fee

2.9%

Month Starting Churned New Ending Gross MRR Net MRR
11,00050801,030$29,870$29,004
21,03052801,058$30,682$29,792
31,05853801,085$31,465$30,552

Even with churn, adding 80 new members per month grows the membership โ€” but churn still costs $4,453 in gross revenue over the 3 months (50+52+53 churned ร— $29).

Assumptions

  • โ€ข Churn is applied to starting members each month.
  • โ€ข New members are added after churn for the month.
  • โ€ข Monthly price stays constant throughout the projection.
  • โ€ข Payment-processing fee applies to gross recurring revenue.
  • โ€ข No seasonality, upgrades, downgrades, or one-time fees.

Limitations

  • โ€ข Real churn varies by cohort and tenure.
  • โ€ข It does not model reactivations or win-backs.
  • โ€ข Price changes, tiers, and add-ons are not included.
  • โ€ข Results are estimates for planning, not financial advice.

Frequently asked questions

What is membership churn?

Membership churn is the percentage of members who cancel or fail to renew during a period. It's calculated as churned members รท starting members.

How is retention rate different from churn?

Retention rate is 100% minus churn. Churn measures loss; retention measures how many members stay. A 5% churn rate means a 95% retention rate.

What is MRR?

MRR (Monthly Recurring Revenue) is the predictable monthly revenue from active subscribers โ€” typically active members ร— monthly price.

Why does churn compound over time?

Because lost members never pay again, each month's churn shrinks the base that would have generated future revenue. Over 12โ€“24 months, the cumulative loss is substantial.

Does this calculator include payment fees?

Yes. Enter an optional fee percentage and the dashboard calculates both gross and net recurring revenue.

What's a good monthly churn rate?

Benchmarks vary, but many subscription businesses aim for under 5% monthly churn. Lower churn dramatically improves lifetime value.

Can I model new-member growth?

Yes. Enter new members per month and the calculator adds them alongside churn, so you can see net membership change and revenue growth.

Is this calculator free?

Yes. All MyEasyCalculators tools are free, require no signup, and run in your browser.